SCA SmartTimber

En varumärkesförflyttning mot en mer innovativ, inspirerande och självsäker position.

Nyhet som visas i utomhusannons för SCA SmartTimber

SmartTimber, a distinguished sub-brand within the SCA portfolio, was initially introduced with a compelling narrative highlighting its intelligent product features upon its inception in 2017. Six years later it wasn't as intelligent anymore.

Recognizing the need to redefine its brand strategy and establish a robust platform for future growth, SCA Wood embarked on a mission to unify the SmartTimber brand's identity across the organization.

The primary objective of the project was to foster consensus, cultivate a sense of identity and pride among stakeholders, and present a cohesive, appealing brand profile to its target audience.

What we did

Brand strategy
Visual identity
Packaging
Digital strategy
Social media
Digital ads
Digital marketing
Photography

Identity

The identity for SCA SmartTimber is characterized by its muted, natural and elegant color world. In order to not be another brand in the crowd, the color world originates in its sawmill heritage and close connection to water.

Copy

The payoff is a pun on the expression "Välj smartare", choose smarter. Where smarter refers both to the choice and the timber which make it more memorable.

Ytterpanel för tvåplansvilla för SCA SmartTimber

3D visualization

Transformative outdoor settings designed to ignite a passion for sustainable wood construction. Together with The Walrus and through advanced texture scanning technology, we've pioneered the creation of digital twins that unlocked the potential to create fictional environments.

Altan med trall till tvåplansvillan för SCA SmartTimber i 3D för The Walrus

Fjällstuga för SCA SmartTimber i 3D av The Walrus

Kommande

Vi har mer att visa upp från SCA SmartTimber, håll utkik!